Master of Arts in Luxury Brand Management

Class Profile

Class Size

25

Average Age

22

Average Work Experience

2 Years

Career Outcomes

Top recruiters

Chanel

LVMH

Kering

Richemont

Estée Lauder Companies

Fees and Funding

Tuition Fees

$15,000 / year

Overall Cost

$26,000 / year

FAQs

• How will I be assessed?
  
  Assessment methods include coursework, presentations, and a final project or dissertation, allowing you to demonstrate your understanding and application of luxury brand management principles.
• What are the entry requirements?
  
  A Bachelor’s degree (UK honours degree or international equivalent) is required. International applicants typically need at least 55% overall in a 3- or 4-year degree (50% from top universities). English language proficiency may be required for non-native speakers.
• What is the learning approach?
  
  The program uses an immersive, hands-on approach, including lectures, seminars, workshops, and real-world case studies. You’ll have access to advanced resources, such as marketing tools, market research databases, and luxury-specific industry reports. Workshops on industry-standard software (e.g., Adobe InDesign) and media production are integral to your development, supported by expert technicians. There are opportunities for industry visits, guest speaker events, and an optional professional placement to gain practical experience.
• What are the main modules?
  
  The Business of Luxury Luxury Brand Marketing and Communication Strategic Brand Management Luxury Innovation and Sustainable Futures Leadership and Entrepreneurial Practice Experiential Luxury Environments Final Luxury Brand Management Project
• How is the program structured and how long does it take?
  
  Duration: Typically 18 months full-time, or up to 24 months with an optional 6-month placement. Start Dates: September and February entries are available. Progression: The course is structured in three stages: Postgraduate Certificate (PGCert) Postgraduate Diploma (PGDip) Master of Arts (MA) As you progress, you’ll integrate knowledge across business, management, and design, with opportunities for holistic development through technical workshops and one-on-one support.
• What is the focus of the MA Luxury Brand Management at University College Birmingham?
  
  The program is designed for innovators and strategic thinkers aiming for leadership roles in the luxury sector. It blends theoretical knowledge with practical application, preparing graduates to manage and position luxury brands in a global, fast-evolving market