Not specified in Marketing

The PhD in Marketing at London Business School is a full-time doctoral program designed to train scholars who will conduct research to advance the frontiers of the marketing discipline, teach marketing at premier universities globally, and prepare the next generation of marketing doctoral students. The program emphasizes achieving academic excellence and working closely with the school's marketing faculty, with students beginning active research at an early stage. This five-year program includes core and elective courses in the first two years, covering Programme Core Courses, Specialised Courses, and Elective Courses. Students can choose electives from other subject areas or from institutions like the London School of Economics (LSE), University College London (UCL), and Imperial College London. After coursework, students present a thesis proposal to transfer from MPhil to PhD status, followed by 18 months to complete an original thesis. The program equips students with sophisticated training in research methods, exploring areas such as consumer behaviour, firm behaviour, data-driven decisions, and improving marketing practice through various approaches including experimental tests and econometric models.